Many companies find the first steps of adding products to Amazon simple, but the reality is that this highly complex and challenging step is not for amateurs in competitive categories. Here are the core areas of focus.
CORE AREAS OF FOCUS
STRATEGYNew Product Launch Strategies
New Brand Launch Strategy Merchandising Strategy AMS Competitive Benchmarking Organizational Design Team Development & Recruiting |
MARKETINGSponsored Products / Brands
AMS Search Optimization Bid Optimization Ad Spend Optimization Display Ads, Video Ads Amazon DSP A/B Testing & Measurement Performance Reporting & Checkups Amazon SEO |
LISTING MANAGEMENTStore Setup
Amazon Search Engine Optimization Listing Optimization Enhanced Brand Content A+ Pages Amazon Storefront Design Review Acquisition Campaigns Amazon Vine Management |